In early 2015, my brother came to me with an idea - a team made to bring professional creatives we trust together into a common community. He wanted a place where creatives could share stuff they're working on, bounce ideas around, ask for critiques, or just hang out.
I loved the idea (and have since become an active member), but we felt like something was missing. One caffeine-fueled night a few weeks later, I decided to try my hand at branding the community.
I chose Bellows as the name because of the association with a blacksmith's forge. In Smithery (not an actual word), a bellows is the tool used to fan dying coals back to life so the smith can work. Our hope was that our Bellows would be a similar tool, where creatives could be refreshed and reinvigorated so they could produce their best work.
Delivered: Brand identity, logo design